The licensing company oversees the estates of big names like movie star Marilyn Monroe and boxer Muhammad Ali and 50 consumer brands. “Elvis is embedded into the fabric of Las Vegas history.”
“We are seeking to partner with each of these small businesses to ensure that their use of Elvis’ name, image and likeness are officially licensed and authorized by the estate, so they can continue their operations,” Authentic Brands Group said.
There is “no intention to shut down chapels that offer Elvis packages in Las Vegas.” In a statement Wednesday, Authentic Brands Group said it has strong relationships with Elvis tribute artists and fan festivals. We were just hitting our stride again through COVID, then this happens.”Ĭlark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order for chapels to stop using Elvis couldn’t have come at a worse time for the sector. “We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who operates and the Little Chapel of Hearts with her husband. With Elvis so closely tied to Vegas’ wedding industry, some say the move could decimate their businesses. Authentic Brands Group sent cease-and-desist letters in early May to multiple chapels, which are expected to be compliant by now. The licensing company that controls the name and image of “The King” is ordering Sin City chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported on Monday. LAS VEGAS (AP) - Las Vegas chapels of love that use Elvis Presley’s likeness could find themselves becoming Heartbreak Hotels.
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