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Your feature graphic is a powerful tool to convey app or game experiences and attract new users. You must provide a feature graphic to publish your store listing.

Only capitalize your app name if your Google Play listing app name is also capitalized.

Capitalize as is standard for the language you’re writing in.

Do not use capitalization for emphasis:.

If applicable, exceptions are allowed for Copyright (©), Registered Trademark (®), and Trademark (™) reasons.

Only standard characters as used in the spelling, grammar, and idiom of your language are allowed (for example, ¿, æ, Ø, or ¡ ).

Use spaces if needed between words, periods (.), commas (,) and special characters (for example, &).

Only use periods at the end of sentences if your short description contains multiple sentences.

Ensure your short description is correctly formatted:.

Localize your description as appropriate for different markets and languages.

Unnecessary keywords in an attempt to improve search results it will not impact ranking and provides a bad user experience.

Call-to-actions, for example, “download now,” “install now,” “play now,” or “try now.”.

Language that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information, for example, “Best," “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.”.

Do not use language that is not related to the function or purpose of your app, including:.

Avoid time-sensitive copy that can become outdated quickly to reduce the need to update.

Reflect the latest state of your app or game.

Keep in mind that these assets may be shown side by side.

Avoid duplication and redundancy of messaging across your short description, screenshots, feature graphics, or developer video.

Avoid slang or jargon, unless it is a language that would come naturally to your target users.

For games, unique aspects could be gameplay, mechanics, player modes, social features, IP, theme and setting, story, and connectivity (such as offline/online).

For apps, unique aspects could be differentiating features, functionalities, content, and benefits.

Summarize the core function or purpose of your app or game in simple and concise language, highlighting any aspects that make it unique.

Your short description can appear in locations beyond your store listing, so any user should be able to use it to quickly understand the core purpose of your app or game.

#SCREENSHOT PSD ANDROID FULL#

Your short description is the first text users see when looking at your app's detail page on the Play Store app and can be expanded by users to view your app's full description. Your short description is a quick synopsis meant to spark user interest by outlining your app or game’s key value. You must provide a short description to publish your store listing. All content must comply with our Developer Program Policies.Failure to comply with these guidelines will not impact your store listing page, but may result in changes to how your preview assets appear on Google Play or limit promotional opportunities. Guidelines listed under "Highly recommended" on this page can help make your app or game more eligible for recommendation and promotion throughout Google Play.“Requirements” listed on this page are mandatory failure to meet requirements may result in removal or suspension from Google Play.Content guidelines: Requirements and recommendations Please read the content below to understand how your assets will be used, and what you need to keep in mind when adding assets to your Google Play store listing. Preview asset usage and content guidelinesĭifferent preview assets have different requirements and will be shown on different surfaces. You can upload images and add a preview video in the “Graphics” section. You can manage your app’s preview assets on the Main store listingpage ( Grow > Store presence > Main store listing) in Play Console. You can uncheck the "External marketing” box on your app's Store settings page ( Grow > Store presence > Store settings) to restrict the promotion of your app across Google-owned properties.Assets are shown on your store listing across all test tracks after you add them to your store listing.

Manage preview assetsīefore adding preview assets to your app’s store listing, note: By adding preview assets that showcase your app's features and functionality on its store listing page, you can help your app attract new users on Google Play.įeature graphic, screenshots, short description, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.